Rotary Print

Direct to product rotary digital printing involves the transfer of ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.

Advantages

Ideal for large or complex multi-colour or full colour prints.

Only one setup charge is required irrespective of the number of print colours.

Any product colour can be printed with no loss of colour vibrancy.

Limitations

Production speed is limited so delivery times can be longer.

PMS colours are only approximate.

Some colours cannot be reproduced including metallic silver and gold.

The print cannot be joined so there will be a small space between where the print starts

and ends.

Rotary digital is more expensive than conventional branding.