Laser Engraving
Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce different effects when engraved.

Advantages
Higher perceived value than other forms of branding.
The branding becomes part of the surface and is permanent.
Can mark curved or uneven products.
Can produce variable data including individual names.
Limitations
The size of branding areas is limited on curved surfaces.
Fine detail can be lost on smaller products like pens.