Direct Digital

Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.

Advantages

Offers larger print areas on many products and can print very close to the edge of flat

Products.

Only one set up charge is required irrespective of the number of print colours.

Limitations

Only approximate PMS colours can be reproduced.

Some colours cannot be reproduced including metallic silver & gold.

The size of branding areas is limited on curved surfaces.

Larger print areas tend to be more expensive.