Debossing

Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products surface.

Advantages
Higher perceived value than other forms of branding.
The branding becomes part of the product and is permanent.

Limitations
Has a higher initial setup cost than other forms of branding as a custom engraved metal
​plate must be made.

This is a one off cost and is not applicable to repeat orders if the artwork remains
unchanged.